Marketing Director Jobs

JCDECAUX OUT OF HOME ADVERTISING PTE. LTD.

Job Brief

We have a vacancy of Marketing Director in our company, JCDECAUX OUT OF HOME ADVERTISING PTE. LTD.. This vacancy is based in Singapore Singapore. Please go through the job detail mentioned below.

Position Title: Marketing Director
Company: JCDECAUX OUT OF HOME ADVERTISING PTE. LTD.
Work Type: Full Time
City of work: Singapore Singapore
Salary:
URL Expiry: 2022-12-01
Posted on: https://sg.jobsoffices.com

Job Detail

Key Duties And Responsibilities

Big Picture

  • Oversee the development and implementation of marketing strategies, and with guiding the team that executes them
  • Work with business teams, including sales and business development to develop successful strategies and campaigns that attract new customers and keep current clients
  • Collaborate with senior management team to make high-level decisions regarding marketing budget and the direction of the company

Leadership and Teamwork

  • Work closely with business teams especially Sales and Business Development in the Singapore office as well as Group’s Marketing team in HQ Paris
  • Provide key support to company’s digital transformation strategy
  • Supervise a marketing team, including hiring, training, workloads, schedules and deadlines
  • Establish and drive continual process improvements and implement best practices to manage projects efficiently

Data

  • Identify trends and insights and optimize spend and revenue performance based on the insights
  • Evaluating campaign research, market conditions and competitive data to maintain competitive edge and to devise strategies to meet company’s target objectives
  • Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement
  • Work closely with in-house teams at Data Corp in Paris HQ as well as external vendors on data platforms and solutions to educate and drive a data-led media strategy to advertisers and their agencies

Communications

  • Develop brand strategy, including setting, refining and communicating of value proposition
  • Develop and execute all public relations communications for internal and external stakeholders and media actions on all channels, including offline, online and social media
  • Oversee the operation of a company’s website or email marketing program and provide analytics reviews
  • Develop and maintain effective relationships with trade reporters, editors and external vendors

Experience, Qualifications and Requirements: –

  • A good Bachelor’s degree in communications,journalism, marketing or business related field
  • Minimum of 10 years’ experience in marketing communications, preferably in the advertising and media industry
  • Minimum of 5 years’ experience managing a marketing communications team and in ecommerce, SEO, Email and social media marketing
  • Strong understanding of current online marketing concepts, strategy and best practice
  • A data-driven mindset with good experience working with complex data environments and analytics platforms
  • Experienced and successful in building, coaching, and motivating high performing team
  • Creative and critical thinking skills
  • Confident, enthusiastic and a talent in story telling
  • Excellent communicator with ability to present, influence and persuade across all levels of the organization
  • Pleasant disposition with excellent interpersonal skills

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