Crm Data Insights & Analytics Lead Asia Pacific Japan Jobs


Job Brief

We have a vacancy of Crm Data Insights & Analytics Lead Asia Pacific Japan in our company, HP. This vacancy is based in Singapore. Please go through the job detail mentioned below.

Position Title: Crm Data Insights & Analytics Lead Asia Pacific Japan
Company: HP
Work Type: Full Time
City of work: Singapore
Salary: Salary detail is not available
URL Expiry: 2022-08-19
Posted on:

Job Detail


In this role you will drive Customer Data Insights and Analytics for the eCommerce and direct to consumer in Asia Pacific and Japan. As part of the Customer Management team, you share objectives to improve customer acquisition, customer value, base monetization and brand consideration in the region. You’ll plays a critical role in the digital transformation journey.


  • eCommerce & Direct to Consumer data insights & analytics for customer strategy, acquisition efficiency, customer value development and brand engagement.

  • Customer data intelligence lead for customer management initiatives

  • Collaborate with campaign management, data operations and marketing automations to develop customer strategy propositions and execute them across touchpoints and channels.

  • Collaborate with BI and data operations to secure single customer view analysis, creation of valuable customer data points and contact history across channels.

  • Lead collaboration with predictive analytics to specify, operationalize and enhance models and respective deliverables.

  • Ensure customer data platform and processes are suitable for customer data analytics.

  • Own APJ Customer KPIs measuring strategies and programs performance.

Required Experience

  • 10+- years of experience developing data insights with emphasis on customer value and strategy.

  • Ecommerce and/or digital environment experience specifying and measuring customer strategies focused on improving customer acquisition, customer value, growth and or reducing customer attrition and churn.

Customer analytics expertise:

  • Pragmatic focus on customer level and incrementality analysis.

  • Experience on customer journey analysis across online and offline channels and touch-points with the consolidation of customer contact history by channels – Omnichannel approach.

  • Distinct customer segments behaviors, testing and reporting.

  • Identification of value levers across a wide range of data sources and creation of customer data points.

Contact channels analytics

  • Assessment of direct communication channels and touch points (onsite, push, in-app, SMS, digital advertising, call centers, sales reps, etc.).

  • Extensive experience elaborating clickstream data into customer journey analysis and insights.

  • Experience utilizing sources of unknown first party data into customer analytics and experience developing customer strategies for recognized and not recognized traffic.

  • Analysis of advertising spent, attribution, respective sequencing patterns and channels roles.

Overall Analytics & Management

  • Experience managing analytics projects (concept, hypothesis, design and deliverables)

  • Experience managing internal and external analytics resources.

  • Master customer management and direct marketing principles. Master measurement of activities at customer level.

Technical Expertise: (complementary)

  • Analytics and database: SQL, Postgres, Sagemaker, R, Python, Databricks, Spark

  • BI visualization tools for reporting and insights – Tableau preferred.

  • Clickstream data and web navigation visualization tools

About you:

  • You are an advocate of assessing performance at a customer level.

  • You are passionate to get hands on data and discover customer insights and value.

  • You are a strategic thinker with roll-up-the-sleeves attitude and obsessive approach to execution.

  • You take accountability and feel motivated with opportunity to get things done.

  • You are comfortable with complex matters, have a planned approach to analytics and can synthetize with ease.

  • You value an international dynamic environment, relationship with diverse stakeholders, partners and multidisciplinary teams.

Welcome to HP, an innovative US$50bi company which keeps reinventing itself and is #1 in most of its business areas.

As part of the current HP Singapore COVID-19 related protocol and policies, you are required to update your vaccination status at HP Human Resource’s request, as of your first day of employment or the date which you obtain system access, whichever is earlier. If you believe you are eligible for an exemption due to special considerations recognized under applicable governmental guidelines, please let a representative from the HP Human Resources team know as soon as possible. The Company will review all such requests in accordance with the stipulated government guidelines.

Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere.

HP is a Human Capital Partner – we commit to human capital development and adopting progressive workplace practices in Singapore.


About HP

You’re out to reimagine and reinvent what’s possible—in your career as well as the world around you.
So are we. We love taking on tough challenges, disrupting the status quo, and creating what’s next. We’re in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

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From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you’re more innovative and that helps grow our bottom line. Come to HP and thrive!